Founder at Only Dead Fish
Marketing and Advertising | Guildford, United Kingdom, GB
I'm the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.
I'm also the co-creator (with AdaptiveLab) of the Twitter curation app Fraggl, a consultant with Econsultancy, a keynote speaker on the Google Squared programme, and a regular conference speaker on content strategy, emerging media, and social technologies,
I author one of the most popular and authoritative media and marketing blogs in the UK, and curate the quarterly series of Firestarters thought leadership events on behalf of Google UK. I've worked with market-leading global businesses including Warner Bros, the RSA Group, Samsung, YouTube, Marks And Spencer and the NSPCC, and am an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists.
I have over 20 years media owner experience and was latterly the Director of Marketing and Strategy for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity I ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.
For people who like shiny things, I've won more industry awards than just about anyone in UK media, with five awards to my name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.
Specialties: Digital content strategy, digital marketing innovation, digital commercial strategy, social technologies, publishing.